Link shortening

Long links are often messy, full of tracking parameters, and hard to use in places like social media, ads, or messages. They can look untrustworthy and take up valuable space, especially in formats with character limits.

With AutoRoute, you can shorten any link into a clean, simple URL that’s easy to share and remember. Whether you’re posting on social media, sending an email, or running a paid campaign, shorter links look better and perform better.

As well as shortening, every link you create also comes with built-in tracking and powerful features, so you’re not just making links shorter, you’re making them smarter.

When should you shorten links?

Social media posts

Long links can look messy and reduce trust when shared on platforms like LinkedIn, Twitter, or Instagram.

With AutoRoute, you can shorten links into clean, simple URLs that look more professional and are easier for users to click. This is especially important in posts where space and attention are limited.

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SMS and messaging campaigns

When sending links via SMS, WhatsApp, or other messaging platforms, long URLs can feel overwhelming and are harder to engage with.

Shortened links are easier to read, take up less space, and feel more natural in a conversation, increasing the chances that users will click.

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Affiliate links

Affiliate URLs are often long, complex, and full of tracking parameters.

AutoRoute allows you to shorten these into clean links that are easier to share while still preserving the tracking functionality behind the scenes.

This helps improve trust and click-through rates, especially when sharing links publicly.

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Offline to online tracking

If you're sharing links in presentations, print materials, or events, long URLs are impractical.

A short, simple link is much easier to type or remember, and with AutoRoute you can also track how many people actually visit it.

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Cleaner brand experience

Long, messy URLs can make your brand feel less polished.

Shortened links create a cleaner, more consistent experience across all your marketing channels, helping your content look more professional and intentional.