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Privacy & cookie policies

AutoRoute is a smart link shortener built for marketers.

Last updated: 9th April 2026

AutoRoute ("we", "us", "our") is operated by Sean Thompson.

This Privacy Policy explains how we collect, use, and protect your data when you use AutoRoute.

1. Who We Are

AutoRoute is a smart link shortener for marketers.

Contact: hello@aurou.link

2. Roles and Responsibilities

  • If you create an account, we act as a data controller for your account data.
  • If you use AutoRoute links, we act as a data processor on behalf of the account owner.

3. Data We Collect

Account Data (Users)

  • Email address
  • Password (hashed)
  • Authentication data (e.g. Google login)
  • Account and subscription details

Usage Data (Visitors)

When someone clicks a link:

  • Country (derived from IP)
  • Device type and operating system
  • Browser / user agent
  • Referrer
  • URL parameters
  • Timestamp
  • Hashed visitor identifier

Email Capture Data

If a link includes an email gate:

  • Email address submitted by the visitor

This data is collected on behalf of the link owner.

4. How We Use Data

We use data to:

  • Provide and operate the service
  • Authenticate users
  • Process billing
  • Enable routing and link functionality
  • Provide analytics and reporting
  • Improve the product

5. Data Retention

  • Click data: retained for up to 13 months
  • Email capture data: retained while the associated account or link is active
  • Account data: retained while the account is active, plus 30 days after deletion
  • Billing data: retained for up to 7 years as required by law

6. Sharing Data

We only share data with trusted service providers where necessary:

  • Payment providers (e.g. Stripe)
  • Authentication providers (e.g. Google)
  • Hosting and infrastructure providers
  • Email and communication providers
  • Integration tools configured by the user (e.g. CRM systems)

We do not sell personal data.

7. Cookies

We use only essential cookies required for authentication and security.

We do not use tracking or advertising cookies.

8. Your Rights

Depending on your location, you may have rights including:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Data portability

To exercise these rights, contact: hello@aurou.link

9. International Transfers

Your data may be processed in different countries depending on our service providers.

We take reasonable steps to ensure appropriate safeguards are in place.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

We encourage you to review it periodically.

11. Contact

For any privacy-related questions: hello@aurou.link

Cookie Policy

Last updated: [DATE]

AutoRoute uses cookies to support essential functionality.

What Are Cookies?

Cookies are small text files stored on your device.

How We Use Cookies

We use only essential cookies for:

  • Authentication (keeping you logged in)
  • Security

We do not use cookies for:

  • Advertising
  • Tracking across websites

Managing Cookies

You can control cookies through your browser settings.

Disabling cookies may affect how the service works.

Contact

hello@aurou.link

Last updated: 9 April 2026