Split testing

Split testing is the easiest way to find improvements in marketing.

When you’re running a campaign, it’s rarely obvious which landing page, offer, or design will perform best.

Normally, testing different versions requires changing your website or setting up complex experiments.

With AutoRoute, you can split traffic between multiple destinations using a single link. For example, you can send 50% of users to one page and 50% to another — and see which one performs better.

This makes it easy to experiment, optimise, and improve results without needing developers or making changes to your site.

You can also go beyond 2 variations, and adjust the ratio however you wish.

When to use split testing

Test landing pages without changing your site

When you want to improve conversion rates, testing different landing pages is one of the most effective approaches.

Instead of rebuilding pages or setting up complex experiments, AutoRoute lets you send traffic to multiple destinations from a single link, so you can quickly see which performs best.

---

Optimise affiliate performance

If you’re promoting affiliate products, different offers or stores can perform very differently.

With AutoRoute, you can split traffic between multiple affiliate links and identify which one generates the most clicks or conversions.

---

Experiment with messaging and offers

Sometimes small changes — like a headline, pricing, or call-to-action — can have a big impact.

By linking to different versions of a page, you can test these variations and learn what resonates most with your audience.

---

Improve campaign performance over time

You don’t need to guess what works — you can test it.

Run split tests during live campaigns, monitor performance, and then shift traffic towards the better-performing option.

---

Test ideas quickly without dev support

Setting up A/B tests on a website often requires developer time and planning.

AutoRoute removes that dependency by letting you run tests directly from the link, so you can experiment faster and iterate more often.

---